REVIEW: Fujifilm Instax Square Twin Pack Film – 20 Exposures, White

There was a time when capturing memories felt like a chore, buried deep within phone galleries or stored digitally, rarely seen or touched. I yearned for something more tangible, a way to hold onto moments instantly. That disconnect from the physical photograph pushed me to explore instant photography, hoping to find a solution that would bring those fleeting memories to life in a way digital just couldn’t replicate. The thought of not solving this problem, of letting countless special occasions pass without a physical memento, felt like a genuine loss.

Fujifilm Instax Square Twin Pack Film - 20 Exposures, White
  • Now available in a 20 exposure pack
  • Square 1: 1 format
  • For use with Instax square format instant cameras and Printers

What to Think About Before Diving into Instant Square Film

Instant photography offers a unique blend of nostalgia and immediate gratification, providing physical prints right after you capture the shot. People seek out instant film when they desire a tactile connection to their memories, want to create art with a distinctive look, or enjoy sharing physical prints on the spot at events. The ideal customer for instant square film is someone who appreciates the aesthetics of instant photos – the soft colours, the white border – and is willing to trade the convenience and quantity of digital for the unique experience and physical output of instant film. It’s probably not the best fit for someone solely focused on cost per photo, needing perfect clarity, or wanting to heavily edit images post-capture. They might be better served by a digital camera and a photo printer. Before buying instant film, consider the format (is it the correct one for your camera?), the number of exposures you need, the price per shot, and the film type (colour or black and white, special borders).

Bestseller No. 1
Fujifilm INSTAX Mini Instant Film Twin Pack (White)
  • Designed for use with Instax Mini line of cameras; Works well in low light
SaleBestseller No. 2
KODAK Gold 200 Film / 3 Pack / GB135-36-Vertical Packaging
  • Excellent consistency & Excellent processing robustness.
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Getting Acquainted with Fujifilm Instax Square Twin Pack Film

The Fujifilm Instax Square Twin Pack Film – 20 Exposures, White is designed specifically for Fujifilm’s line of Instax Square cameras and printers. This pack promises the classic instant film experience in a square format, perfect for the 1:1 aspect ratio. It comes with two individual packs of film, each containing 10 exposures, giving you a total of 20 shots per purchase. Compared to the Mini film format, the Square offers a larger image area while still maintaining the familiar white border. Compared to Polaroid film, Instax film is generally considered more consistent in its development and often more readily available, though Polaroid has its own unique charm and larger print size. This specific product is ideal for anyone who owns an Instax Square camera (like the SQ6 or SQ1) or printer (like the SP-3) and shoots frequently enough to benefit from a twin pack. It’s not for users of Instax Mini or Wide cameras, as the film formats are not interchangeable.

Pros:
* Convenient twin pack offers better value than single packs.
* Reliable and consistent development process.
* Produces lovely, soft colours characteristic of Instax film.
* The square format is aesthetically pleasing and classic.
* Wide compatibility with Instax Square devices.

Cons:
* Instant film is inherently more expensive per shot than digital.
* Can be sensitive to temperature extremes during development.
* Risk of receiving damaged packaging or incorrect quantities if purchasing from less reputable third-party sellers.
* The white border is fixed and cannot be changed (though special border films exist separately).

A Closer Look at the Film’s Performance

Instax Square Film Format and Size

One of the most appealing aspects of this Fujifilm Instax Square film is the format itself. The 1:1 square ratio harks back to classic Polaroid photographs and gives a distinct artistic feel to images. When you’re composing a shot with an Instax Square camera, the square frame makes you think differently about composition compared to rectangular formats. It forces a certain symmetry or balance that can be incredibly rewarding. The physical print size, including the border, is 86mm x 72mm, with the actual image area being 62mm x 62mm. This size is substantial enough to feel like a proper photograph you can hold, tack on a wall, or slip into a wallet, yet compact enough to be truly instant and portable. The border provides a natural frame for the image and is perfect for writing captions or dates, adding another layer of personalization to your printed memories.

Film Quality and Color Reproduction

Over my extensive use of this film, the colour reproduction has been consistently pleasing. Instax film is known for its vibrant yet slightly desaturated palette, giving photos a dreamy, nostalgic quality. It renders skin tones relatively well, and colours pop without looking overly artificial. The contrast is moderate, creating a softer look than digital photos. This particular film is balanced for daylight, with an ISO equivalent of 800, making it versatile for shooting in various lighting conditions, though flash is often necessary indoors or in low light. The resulting images have that unmistakable instant photo aesthetic – a little imperfect, beautifully rendered, and unique every time. The chemical development process happens before your eyes, which is part of the magic, watching the image slowly appear on the white surface.

Reliability and Consistency

One of the most critical factors for any film user, especially with instant film where each shot is precious (and costs money), is reliability. I’ve gone through numerous packs of this Fujifilm Instax Square film over the years, and I can confidently say it is highly reliable. Unlike some experiences I’ve had with other instant film brands in the past, the instances of blank frames or development failures with this film have been minimal. The development process is generally smooth, provided you follow basic guidelines like avoiding extreme temperatures immediately after ejection. This consistency means you can trust that when you press the shutter button, you’re very likely to get a usable photograph, which is incredibly important whether you’re documenting a special event or just capturing everyday moments. The feeling of confidence when loading a fresh pack, knowing it’s going to perform as expected, is a big plus. Each pack contains 10 exposures, loaded via a simple cartridge that slots into the camera or printer. The camera automatically ejects the protective black slide when the pack is inserted, and then each subsequent photo is ejected after being taken.

Packaging and Value

This product comes as a twin pack, providing 20 exposures in total (two packs of 10). For a regular Instax Square shooter, this is arguably the most convenient and cost-effective way to buy the film. Buying in bulk like this reduces the per-shot cost compared to purchasing single packs, which adds up over time if you use your camera frequently. The packaging itself is straightforward, with each 10-exposure pack sealed in foil inside a box. While the film packs inside are robust, I have heard isolated reports from other users about the outer boxes arriving slightly damaged when shipped, although the inner film packs are usually fine. It’s something to be mindful of, but hasn’t affected the film quality in my experience. The convenience of having a second pack ready to go when the first one finishes is also a small but significant benefit, ensuring you don’t miss a shot during a crucial moment because you ran out of film. Having 20 exposures on hand feels like a comfortable amount for a weekend trip, a party, or just several days of casual shooting.

Hearing from Fellow Instant Film Shooters

Looking around online, it’s clear many users share my positive experiences with this film. People frequently comment on the classic aesthetic and how well the square format works. Many appreciate the reliability, mentioning they haven’t encountered the issues with faulty packs that can sometimes plague instant film. The convenience and value of the twin pack are also popular points of praise. Some reviewers noted that buying in bulk this way is more economical than buying individual packs. Overall, the sentiment seems overwhelmingly positive, with users finding the film easy to use and consistently producing great results for their Instax Square cameras.

Final Thoughts

Reconnecting with physical photographs solved my problem of digital overload, providing a tangible way to cherish memories. If you’re facing the same issue, letting moments fade into your phone’s memory, embracing instant photography is a fantastic remedy. The Fujifilm Instax Square Twin Pack Film – 20 Exposures, White is a great fit because of its reliable performance, beautiful square format, and the value offered in the twin pack. It consistently delivers that classic instant photo magic. To check out this fantastic film for yourself, click here to view the product page.

Last update on 2025-07-13 / Affiliate links / Images from Amazon Product Advertising API